Before buying ads or investing hours into social posts, try to place an order on your store as though you're a new customer. Do the work on both a phone and a desktop.
Explain what the product is.
Each major product page should clearly show what a customer receives, options, price and limitations. Avoid relying on generic marketing language.
Show relevant images.
Photographs and previews should reflect the actual item or digital deliverable and help buyers understand scale, quality and what's included.
Check shipping or delivery terms.
Are total costs, timing, geographic limits and return/refund conditions understandable before checkout?
Test mobile navigation.
Can someone reach a product, choose options and add it to their cart without losing their place?
Test checkout.
Use Shopify's official test-order instructions where available; check taxes, shipping, payment behavior, confirmation and order fulfillment.
Confirm store policies and contact information.
People need to understand how to reach you and what happens when something goes wrong.
Verify analytics and tracking.
If you plan to measure marketing effectiveness, make sure page views, add-to-cart events and purchases are captured correctly. Don't infer sales performance from broken tracking.
Pick one improvement to test.
Prioritize problems with the highest customer impact. Change one meaningful element, allow for qualified traffic and observe what happens.
Primary reference
Shopify maintains an official new-store checklist ↗ (opens in a new tab) and test-order guidance ↗ (opens in a new tab). Review these when adjusting store settings.